Email marketing metrics are important for measuring the success of your email campaigns and optimizing them for better performance. There are a variety of different metrics that you can track to see whether your email campaigns are working the way you want them to. 

Some common email marketing metrics include open rates, click-through rates, unsubscribes, and bounces. Open rates show how many people have opened your emails, while click-through rates tell you how many people clicked through to the end of your email. Unsubscribes tell you how many people unsubscribed from your list after receiving your emails, while bounces show how many emails were returned as undeliverable. 

Image Source Google

By tracking these metrics over time, you can determine which elements of your email campaigns are working best and make adjustments accordingly.

Why are email marketing metrics important?

Email marketing metrics are incredibly important for businesses of all sizes, as they provide insights into how effective your email campaigns are and help you to optimize them for increased engagement and conversions. 

It’s important to have a clear understanding of what works and what doesn’t when it comes to your email marketing tactics in order to make the best use of your resources and reach the most people. By tracking your data regularly and adjusting your campaign strategy accordingly, you can ensure that you're reaching the people who are most likely to be interested in what you have to say.