Development of social media and web 2.0
Designed to be dispersed through social interaction, Social Media depends on consumer and accessibility usability. Taking complete advantage of the widespread use of the internet, social media utilizes web-based technology to participate in singular media resources in dialogue together.
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With so much content available on the internet and numerous voices leading to online discussions, the issue in drama becomes how to catch the interest of their masses and increase above the sound that's been made by the continuous online press" buzz".
Firms large and small have started to benefit from the thought and the center of consumer-generated content and user-generated media to be able to utilize their customers as advertising tools.
Together with the widespread usage of internet media and the incidence of the internet, it's in every business' best interest to take complete benefit of social networking as a marketing and advertising tool.
There are a lot of ways companies can use social websites and Internet advertising to their benefit. By producing their own online profiles, then they could create after online through websites like Twitter, Facebook, and LinkedIn, in addition to distributing content via Wikipedia, a company blog, and their site.
If done correctly, online media may be employed to have the user do the advertising. Comparable to a shop selling a t-shirt by using their brand name printed across the front, companies can utilize their clients as their own marketing tools.
Social vs Industrial Media
Media can be loosely defined as "a source in which people receive information, education, news, etc." Online media differs from industrial media in that it is generally less expensive and more accessible. Anyone can publish social media, while industrial media usually requires significant financial support.
Web 2.0
The term "Web 2.0" first came into play before the new millennium when Darcy Dinucci used it in an article he wrote about the future of the Internet. While the web was once a stable place to gather information, it has now become an active platform for information sharing and development.